“TikTok offers an unfiltered and authentic approach to fashion,” she said. Vanessa Craft, head of content partnerships at TikTok, told Refinery29 that part of its appeal is that the app tends to have more relatable content than others. Its reach and its personalized nature make what is viral on TikTok seem like it is ubiquitous. Data from Stitch Fix showed a 12% monthly decline in requests for skinny jeans, but wide-leg jeans requests increased trends you’ll like #trendcycle #fashiontrends2022 #fashiontrends2021 #fashiontrends ♬ Get Into It (Yuh) – Doja Catįor one, the app has more than a billion users. All it takes is one media outlet shedding light on a viral post for it to leave that side of TikTok and become accessible to the world.įor instance, TikTok posts about how members of Gen Z judge Millennials for loving skinny jeans in March 2021 actually led to a shift in what kind of pants people buy. A whopping 92% of consumers say they trust others’ opinions on what looks good on them - with TikTok, they’re just getting that information from a hyper-personalized algorithm instead of a professional stylist.īecause TikTok’s algorithm can make a style video from literally anyone become popular, people with small followings can unintentionally begin to shape the way millions of people dress and spend their money. The Stitch Fix team told In The Know that “relationship-based shopping” plays a huge part in what people want to wear. In the past year alone, requests mentioning TikTok have increased 75% and included mentions of trends such as Y2K, Cottagecore and Dark Academia. When styles become popular, people rush to buy them en masse, like the Amazon butt-lift leggings, Selkie dresses and L’Oreal foundation.Īccording to data that online personal styling service Stitch Fix provided to In The Know, TikTok trends directly affect the items clients request from them. When certain beauty products or clothing items go viral, they sell out quickly. If one micro- influencer’s post about a made-up word can shape how we look at the very concept of trendiness, it’s no wonder that all it takes is a couple million views to spark a complete buyout of a microtrend. Of course, things that are considered cheugy now could be popular in just a few months, as the trend cycle moves much faster now than it used to five years ago when the quintessential “cheugy” items were popular. Some thought of it as a helpful way to describe things like gladiator sandals and Vineyard Vines shirts, but others felt it was another way to shame people who weren’t interested in microtrends or able to keep up with them. “Cheugy” immediately garnered passionate reactions. □ your □ vocabulary □ to □ include □ made □ up □ words □ #greenscreen #cheugy #cheug ♬ original sound – Hal
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